Google Alerts are emails automatically sent to you when there are new Google results for your search terms.
Create a Google Alert
Go to the Google Alerts home page:
You can create and confirm your Alert in one visit on your "Manage Your Alerts" page. To access this page, you'll need a Google Account. To create your account, click the link at the bottom of the Google Alerts home page or visit the Google Accounts home page directly.
Google Alerts Getting Started Guide
Access this guide to help you get the most out of Google Alerts.
Advanced sounds harder, but what you get are more options for searching.
If you get millions of hits when searching with Google, consider trying Advanced Search. Advanced Search gives you options that allow you to search more precisely, which means you won’t have to look through as many hits to find what you want. As you can see in the image above, you can: